In 1998, Ludacris began to record his debut album "Incognegro".
This album was the defining example of Ludacris' fast, wild, and comedic flow, a unique style for southern rappers. Despite its poor sales, it was never deleted and is still sold today. Ludacris made his mark on the industry with singles such as "Southern Hospitality" and "What's Your Fantasy", along with his first ever single the "Phat Rabbit", from two years prior.
Ludacris promptly completed his next album, Word of Mouf and released it at the end of 2001.
During the spring of 2003, Ludacris returned to the music scene after a brief hiatus with a new single, "Act a Fool", from the 2 Fast 2 Furious soundtrack.Chicken-N-Beer opened strongly, but without a popular single, the album fell quickly.Guest appearances include Playaz Circle, Chingy, Snoop Dogg, 8Ball & MJG, Lil' Flip, I-20, Lil Fate, and Shawnna. who claimed that "Stand Up" used a hook from one of their songs, but in June 2006, a jury found that the song did not violate copyrights.In 2001, he released Word of Mouf, followed by Chicken-n-Beer in 2003 and The Red Light District in 2004.He took a more serious approach with his next two albums, Release Therapy (2006), and Theater of the Mind (2008).